Mason over at Small Fuel Marketing just wrote a great post about how small business blogging can grow your business. I want share my own first hand experience of my own business blogging.
This blog has been online since 2005 but it was mostly just a place I stored thoughts and ideas I had. Around July 2007 I started my own software company and decided to start blogging about it with the goal of helping people see what is involved with starting a web business. Since then I’ve tried to post monthly business reviews to give an in depth view of my business.
Here’s some benefits I’ve received over the past 6 months.
6 times increase in subscriptions
I started with about 20 regular subscribers to my blog. Today I have over 120 people subscribed. To restate that, there are 120 people who are coming to my website daily wanting information I write about. Anyone interested in exponential growth? I am!
Tripled my visitor count
Just from blogging about my business and what I’m doing, I’ve tripled the number of people coming to my websites. This by itself is good but if you know that I do 0 advertising other than links in comments, this is amazing.
Started a Relationship that will be worth six digits this year
From one comment I posted to another blog, I started a relationship with a very influential group of people. This relationship, along with their network will provide me with at least six digits of revenue this year.
Are you brave enough to take action?
All of this was done with the basics Mason outlined, without any advertising or any networking off the Internet. I think I’ve spent about 3-8 hours a week updating this blog and connecting with others. Not a bad investment at all.
Head over to the Small Fuel Marketing Blog now and see how your business can grow in the next 6 months.
Eric