What’s the number #1 page on your website for generating leads?

Your homepage?

Your services page?

Maybe your blog?

None of them.

Your contact page, and more specifically your contact form.

Other pages on your site are important, especially for building a relationship with someone. But without a way for them to get in contact with you, all of the relationship building is worthless.

Sure, they could search your email address or Twitter handle or Facebook account. But really, how many clients will actually do that?

Your contact page is the page where you transform a random visitor into a potential client.

Yet not every freelancer has one. Most of them will slap their contact information in the footer of their site, forcing the client to actively search for it.

I don’t know about you but if someone wants to hand me money in the form of a project, I want to make it easy for them to contact me.

A well designed contact form will provide a visitor with an easy way to get in touch with you. The easier the better. And easier is by the client’s definition, not yours. Would your client rather call than email? Then you need to put a phone number on your page.

At a minimum include these on your contact page.

• email address
• phone number

If you want to go beyond the minimum, include at least 2-3 other methods:

• Skype ID
• Twitter handle (yes, I have gotten projects from someone I met on Twitter)
• Google+ profile
• Cell phone number
• Street address (if you have a physical office)

Most importantly: a form to email you directly from your website

A simple form to send you an email is one of the most basic features you can include on your website and it has the potential to send you a ton of leads.

Even with my email address listed on the same page, I’ve still had over 400 people use that form to email me. Many of them turned into paid clients and some into long-term clients.

Take the time today to look at your contact page and see if you’re missing something there. It takes so little time and has the potential for a huge payoff.

Eric Davis

P.S. If you don’t know how or aren’t able to create a contact form to send you emails, use Wufoo.com. They are inexpensive or free and I’ve been using them since 2009 on my site.