I’m going to take a quick break from discussing the marketing tactics to write about one topic that I’m passionate about. Habits. Wait, don’t go yet… Habits can be really interesting, but they comes with a lot of baggage. Much of that baggage comes from being critical about our bad habits. Staying out late, consuming …
Last time I used the analogy to Halo to describe how you need to adjust your tactics based on the map (environment). Today I’m going one step further to talk about your homebase. But let’s break away from that analogy. What I call your homebase, some people call your platform. Others call it your hub. …
In college I played a lot of video games. Many with roommates, some with people across the world. My absolute favorite, and one that still brings back good memories, is the original Halo. If you haven’t been exposed to Halo or know what it’s about, basically you’re a human super-soldier who is protecting humanity from …
Blogging has become a frequently recommended tactic to small businesses, including freelancers. For good reasons, too. Blogging can work good for you as a marketing tactic. But don’t feel like you have to blog. At its core, blogging has a few things going for it: it’s a written form of marketing, which makes it easy …
Create stuff. Give it away. Repeat. There. You now have the secret to marketing. … Oh, you want to read more about this? Okay. Most marketing, especially inbound marketing, is built around the idea of creating something of value to your audience and giving it away. Then you repeat that over and over and over. …