When you’re marketing you need to know who you’re marketing to. In a perfect world it would be to a group composed of your ideal clients only. In reality, you’ll be marketing to groups with varying amounts of your ideal clients. Some will have a lot, some will have only little, and some will have …
What’s the number #1 page on your website for generating leads? Your homepage? Your services page? Maybe your blog? None of them. Your contact page, and more specifically your contact form. Other pages on your site are important, especially for building a relationship with someone. But without a way for them to get in contact …
Last time I told you how I used inbound marketing for the first few years of my business. It was supplying me with a steady trickle of clients, enough that I was busy. But not enough that my business was growing how I wanted it to. That’s the disadvantage of inbound marketing compared to outbound. …
When I got started freelancing, all I used was inbound marketing. But at the time, I didn’t call it that. I didn’t even know what it was. I didn’t have any extra cash to pay for advertising, promotions or anything large scale, so I did what I knew. I started blogging. I started talking to …
For a limited time I’m giving away a copy of The Freelancer’s Guide to Long-Term Contracts, The Complete Package (valued at $249). If 2015 hasn’t been your best year and you want to make 2016 better or if you’re tired of doing sales over and over every month, it might be time to find yourself …