There are two schools of thought for marketing. Outbound marketing Inbound marketing You’ve been exposed to both of them, but perhaps you haven’t realized it. Outbound marketing is a type of marketing where a company (you) push out a marketing message to someone (customer, the market, etc). Inbound marketing is where you make your marketing …
I want to touch on a rather sensitive topic because I get a lot of questions about it: finding clients on projects boards and outsourcing sites. I want to prefix this by saying that I’ve seen people have success with these types of sites. But they had to put in hard work everyday in an …
Now you should have everything in your marketing foundation. Your goals and objectives for your freelance business A clear picture of who your ideal client is Services and solutions to solve the problems your client has Trust markers to accelerate the relationship building with your clients The time has come to start looking for clients. …
Now you’re ready to really start finding clients. In fact, by now you might even be attracting them. One thing you need to decide soon is what your project minimums will be. A project minimum is the minimum amount of budget and time a project has to have before you’d even consider looking at it. …
By now you’ve completed, started on, or have a plan in place for your first authority piece. To wrap it up, I want to talk about how to market it. There isn’t much to marketing an authority piece. It’s just like marketing your services, but it’s much easier – and harder, too. It’s easier because …