Last we talked about authority pieces and how they can really show your clients what you can do. Today we’re going to create one – or at least create a plan for it. First though, you need to know this will be an iterative process. Over time, you’ll be creating new authority pieces and refining …
Wrapping up the trust markers is the final component. This is a big one. It’s likely to be a scary one too. But no matter what, please don’t overlook it or skip it. This can be what takes your freelance business from a struggling one to a growing enterprise. This is what I call your …
When putting your work into your portfolio, there are more considerations you need to think of. Over the years as I freelanced, I’d put every project I could into my portfolio. I think this stemmed from seeing portfolios of designers filled with dozens of logos, site designs, and mockups. I probably felt a little jealous …
A portfolio will become a large portion of your site’s trust building. Your portfolio is where you prove you know what you’re talking about. That said, I’ve seen some mistakes when freelancers create a portfolio, and I’ve made quite a few myself in the past. But let’s back up for a second and look at …
"You have to have a website" "Every business must have a blog" "You need to write daily" "Get your audience to engage with you by socializing your media and distributing it across the content aggregator" Ever heard this advice? I thought so. Business websites have been around long enough that everyone has an opinion on …