The deeper I get into productized consulting (consulting services sold as products), the more interesting it gets.
It’s not just a fixed price service like it appears. It’s an entire business built around repeatably selling one thing (just like many other, more traditional businesses).
While researching how I’d find new clients for mine, I had an ah-ha moment. I can target everyone in this niche 1-by-1 until I find my repeatable marketing process or until I get busy enough. A huge, complex marketing plan isn’t required to get started. Just some salesmanship.
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How to Increase Your Consulting Fees By Communicating Greater Value (consultingsuccess.com)
Michael Zipursky has a great article about increasing your consulting fees. It covers much of the value-based pricing approach as well a short section on having a suite of products/services for your clients to buy.
5 ways to cope with freelancer isolation (freelancersunion.org)
Freelancing can be isolating especially if you work at home or don’t have a lot of daily communication with people.
The Freelancer’s Guide to Long-Term Contracts (theadmin.org) SPONSOR
Long-term contracts have been the one technique that really made my freelance business a success. So successful in fact that I’m able to work one week each month, taking the rest of the month off, and still make enough to live off of. This training teaches you how.
It’s not your problem if they can’t find someone to work with (curtismchale.ca)
Sometimes we get attached to a client or lead and take on their problems as our own. This can be good but if the problem is outside our control, the problem can start affecting us. Curtis McHale wrote about his experiences and what he learned from the Book Boundaries.
How to look for gigs without going crazy (freelancersunion.org)
New freelancers can be shocked by how long it takes to win new projects. It’s in your best interest to be kind to yourself and approach it as a regular process you have to do. Not something that you dread and procrastinate.
How Fiverr saved me (and how it can save you too) (guerrillafreelancing.com)
It’s interesting to hear about people who reframe how their business works and are able to take advantage of opportunities that their competitors can’t. Nivvie’s article talks about using Fiverr as a stop-gap for work and as a way to find leads for his main services.
Freelance Freedom #369: Red flags (envato.com)
Client red flags, there’s an app for that.
Thanks, I’ll see you next week
Eric Davis (@edavis10)