This issue has good stuff on content marketing, and I didn’t even plan or coerce anyone to write about it either.
Naomi and Brennan also had great articles around what I like to call business focus. "What should you focus on?" types of questions.
– – – – – – – –
Never Look Back (ittybiz.com)
Splitting your focus between two (or more) businesses is hard. Keeping one an ongoing concern is hard enough. But what if you have to choose one or the other?
New Industry You’ve Never Worked In Before? No Problem! (doubleyourfreelancing.com)
Brennan Dunn writes about how to break into an area that’s new to you. It goes beyond industry and can apply to a new service or anything else that you’re wanting to do differently with a client.
Stop hating writing emails to prospects and start asking the right questions (curtismchale.ca) SPONSOR
Email is hard and few of us like to do it. Stop reinventing the wheel and use a proven email system to start asking clients the right questions so you stop wasting your time. Effective Client Email also includes a guide to winning work with cold emails as a FREE BONUS.
Content marketing isn’t the dirty word you think it is (pjrvs.com)
Paul Jarvis writes about how to actually write an article that will help your audience and your business.
You Should Be Blogging (curtismchale.ca)
And Curtis McHale lays down why you should blogging along with a few common excuses he’s heard for not blogging.
How to live through a short-term financial crisis (freelancersunion.org)
I know it can be a hassle but setting up a budget can planning your business around it can prevent a short-term crisis like Renée Gadoua describes here.
The power of community in business (nusii.com)
Nathan Powell writes about how important it is to belong to a community in your business. In one, just in the past two days we critiqued the sales page for a new product, gave tool recommendations, discussed reading habits (and a dozen great books), and shared how podcasts are working for marketing.
I charge 30k-60k for WordPress websites with a simple marketing plan.. How I do it inside (reddit.com)
An interesting post about really focusing on the value your service provides and not the actual cost.
Quick Links
Infographic: How To Build Long-Term Client Relationships (shopify.com)
To Everything There Is A Season (ittybiz.com)
How Transparent Does a Freelancer Need to Be? (envato.com)
Don’t Let it Burn: Dealing with Freelance Writing Burnout (guerrillafreelancing.com)
Thanks, I’ll see you next week
Eric Davis (@edavis10)