Getting to a profitable product or service
Brian Casel wrote an article, Making Progress, Profitably, that describes a struggle with consulting services and products. He has a lot of great advice packed in here about audiences, long-term brand, and product extensions.
Marketing and getting 0 clients
Too often I see freelancers "marketing" but not actually getting any results. Many times this is because they are marketing to the wrong people and not to potential clients.
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Freelancing is what you do when you lose your job suddenly. The Independent Consulting Manual shows you what you do when you want to build a business you can retire on.
Including essays from Brennan Dunn, Nick Disabato, and 11 other authors, the ICM gives strategic direction and tactical advice on how to grow your business.
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Quick Links
Freelance Transformation #42: Demystifying Pricing Based on Value with Jonathan Stark (freelancetransformation.com)
Staying in business thanks to Contactually (curtismchale.ca)
How to give your client the ‘pink slip’ (freelancersunion.org)
Freelancers’ Show: #182 Structuring Your Business with Pete Keen (devchat.tv)
Expensive Problem Student Glossary of Consulting Terms (expensiveproblem.com)
Thanks, I’ll see you next week
Eric Davis (@edavis10)