Getting to a profitable product or service Brian Casel wrote an article, Making Progress, Profitably, that describes a struggle with consulting services and products. He has a lot of great advice packed in here about audiences, long-term brand, and product extensions. Marketing and getting 0 clients Too often I see freelancers "marketing" but not actually …
The easy way to market and get 0 clients…
When you’re marketing you need to know who you’re marketing to. In a perfect world it would be to a group composed of your ideal clients only. In reality, you’ll be marketing to groups with varying amounts of your ideal clients. Some will have a lot, some will have only little, and some will have …
Freelancing Digest Issue #63 – December 25th, 2015
Happy Holidays Win more repeat work I’ve sent a two sentence email to a past client and a few weeks later had $25,000 in new work. This wasn’t a fluke or one-time event either, I’d gotten many repeat projects from past clients just by emailing them. Curtis McHale shows how he semi-automates his follow-up process …
The most important page for generating consulting leads
What’s the number #1 page on your website for generating leads? Your homepage? Your services page? Maybe your blog? None of them. Your contact page, and more specifically your contact form. Other pages on your site are important, especially for building a relationship with someone. But without a way for them to get in contact …
Freelancing Digest Issue #62 – December 18th, 2015
Adding More Value your client projects Marie Poulin has written about how web designers can add more value to their client projects but don’t take this as just for web designers. Every consultant can add tegentail value to their client projects. Sometimes that’s value you can charge for. I spend a decent amount of time …