There are two schools of thought for marketing. Outbound marketing Inbound marketing You’ve been exposed to both of them, but perhaps you haven’t realized it. Outbound marketing is a type of marketing where a company (you) push out a marketing message to someone (customer, the market, etc). Inbound marketing is where you make your marketing …
Direct response for results Marketing was scary for me at first. I didn’t know what I was doing so I did a bunch of things and failed at most of them. Once I found out about direct response marketing and started using tactics from it, things started working. Corey Pemberton gives a great introduction on …
I want to touch on a rather sensitive topic because I get a lot of questions about it: finding clients on projects boards and outsourcing sites. I want to prefix this by saying that I’ve seen people have success with these types of sites. But they had to put in hard work everyday in an …
Finding clients With the vast amount of information on the Internet it’s easy to find "101 ways to win clients". But the problem is that there is only really one way that works consistently: How to really find clients. Build trust. Grow the relationship. Repeat. Be yourself Paul Jarvis makes case for why you shouldn’t …
Now you should have everything in your marketing foundation. Your goals and objectives for your freelance business A clear picture of who your ideal client is Services and solutions to solve the problems your client has Trust markers to accelerate the relationship building with your clients The time has come to start looking for clients. …