Win projects using email I’ve won a lot of client work using email. Email is powerful when you put effort into what you’re saying. You can use templates (I do) but you need to spend the time to customize and tweak them for every lead. Robert Williams wrote up a great article about How you …
Setting project minimums
Now you’re ready to really start finding clients. In fact, by now you might even be attracting them. One thing you need to decide soon is what your project minimums will be. A project minimum is the minimum amount of budget and time a project has to have before you’d even consider looking at it. …
Issue #51 – October 2nd, 2015
I’ve recently launched a new curated newsletter for Shopify and ecommerce merchants called Shopify Dispatch. You can check out the first issue and subscribe here. Loving consulting There’s lot to love in consulting. Even though people complain about it all the time, people complain about their jobs all the time. Or their customers. Or the …
Promoting your authority piece
By now you’ve completed, started on, or have a plan in place for your first authority piece. To wrap it up, I want to talk about how to market it. There isn’t much to marketing an authority piece. It’s just like marketing your services, but it’s much easier – and harder, too. It’s easier because …
Issue #50 – September 25th, 2015
Last week Brennan Dunn hosted Double Your Freelancing Conference which several of my friends went to and spoke at. Based on what I’ve heard and read about, it was a great conference. Brennan posted his summary and he’s included links to attendee recaps, as well as how to order recordings of the presentations. – – …