Working with your ideal freelance clients are… well, ideal. They’ll be the clients that you enjoy working with. Their projects will be fun. They’ll pay on time or early. And you’ll wake up every morning wanting to go to work. But unless you describe your ideal client, you’ll have trouble finding them. One or two …
A/B Split Test Calculator
I use A/B split tests on my products a lot. Sometimes I’ll test which headline works best, maybe design changes, or which ad copy has the best response. At any given moment I probably have couple dozen split tests running at once, even with low traffic. I use a variety of tools to run the …
What to Look for in a Freelancer – Free Guide
Over at Little Stream Software I just published a new guide, What to Look For in a Freelancer. It’s a short guide to help clients decide who and when to hire a freelancer, though it describes some qualities that would be great for every freelancer to strive for (in addition to the freelancer-specific qualities). A …
Guides for Businesses to Automate Marketing and Rescue Projects
I’m happy to announce that I’ve just released two free guides for software businesses over at Little Stream Software. How to Use Software to Improve Your Marketing Businesses live and die by their customers. They are either trying to get more customers or build better relationships with the ones they already have. Marketing can find …
What is an ideal client?
Your ultimate goal when freelancing is to work with ideal clients on projects that expand their businesses. The “projects that expand their businesses” part is pretty easy to understand. When you help their business grow, they receive a ton of value from you, and they’ll want to keep you around and working with them. The …