3 Reasons You Should Be Roadmapping I’ve been offering roadmaps to some clients for a couple of years now but with recent advice from Brennan Dunn, I’m considering moving them more to the forefront. If you haven’t thought about roadmaps yet and are considering them, read his 3 Reasons You Should Be Roadmapping article. Is …
Advanced Whitepapers
Previously you learned about writing and promoting whitepapers. Those two steps alone will get you some results – you might even be able to close a client from your first whitepaper. But there is much more you can do. Each whitepaper you create is a valuable piece of content. It’s a document you can share, …
Freelancing Digest Issue #78 – Content marketing, High rates
Publish or Perish David Chapin wrote a great article that should convince you about the value of using content marketing to build trust. The especially interesting part is how he shows it’s been done for over three and a half centuries. Package and Position Your Consulting Services to Earn Higher Fees What would your clients …
Whitepaper Promotion
By now you’re gotten an idea about why you’d want to create a whitepaper for your potential clients. You may have started creating one, or even have one finished by now. The next step is to put together a way to promote it. Just creating a whitepaper doesn’t make potential clients to come banging on …
Freelancing Digest Issue #77 – April 1st, 2016
Don’t worry, no April Fools jokes in this issue, except for… ;) How to Create a Client Intake Process That Saves You Time and Headaches Kai Davis (no relation) has written a great process you can use to automate your client intake. I’ve done part of this myself, automating the first contact and lead questions, …