Should you use pre-made tools or build everything from scratch? Marie Poulin answers a question web designers deal with, should I use pre-made themes and components or build it all from scratch?. Don’t focus on her advice to designers, but rather her advice about using the tool to get results for her clients. Letter to …
Facebook, kinda
I don’t have much to say about using Facebook for freelancing. But even a short lesson should be valuable. Like all social networks, and all marketing actually, you want to focus on where your ideal clients are. In my case, they are not on Facebook. At least not the roles I talk to. They might …
Freelancing Digest Issue #73 – March 4th, 2016
Teaching as the mouth of your funnel I want you to optimize for trust, not optimize for traffic volume or list size. That key point in Philip Morgan’s article about teaching your leads is important. If you actually sit down and figure out your numbers, you’ll realize that you don’t need a massive amount of …
Effectively using Twitter for freelancers
After covering social networking in general last time, I’m going to dive into a few of the different social networks in more depth. The first up is a little blue bird called Twitter. With its limits on message size, Twitter can be one of the most distracting social networks out there. You see dozens of …
Freelancing Digest Issue #72 – February 26th, 2016
Happiness and gravy Paul’s article about happiness and contentment is spot on. We’re told to set client expectations all the time but I don’t think we set our own expectations often enough. Social networking for freelancers While I’m a heavy user of Twitter and have landed projects from it, I know better than to rely …