In college I played a lot of video games. Many with roommates, some with people across the world. My absolute favorite, and one that still brings back good memories, is the original Halo. If you haven’t been exposed to Halo or know what it’s about, basically you’re a human super-soldier who is protecting humanity from …
Are your emails client repellent? Rob Williams, who has seen and read more emails freelancers send to leads than anyone I know, has written a large article all about how to approach and follow up with potential clients over email. Yes… the Eric Davis he mentions is me. How Often Should You Publish? Writing has …
Blogging has become a frequently recommended tactic to small businesses, including freelancers. For good reasons, too. Blogging can work good for you as a marketing tactic. But don’t feel like you have to blog. At its core, blogging has a few things going for it: it’s a written form of marketing, which makes it easy …
When to charge by the hour Years ago I had an agency client give me some advice about when to charge hourly vs a fixed bid: Only give a fixed bid if the chance that the project spec will change while you’re working on it is low. This piece of advice has helped me a …
Create stuff. Give it away. Repeat. There. You now have the secret to marketing. … Oh, you want to read more about this? Okay. Most marketing, especially inbound marketing, is built around the idea of creating something of value to your audience and giving it away. Then you repeat that over and over and over. …