By now you’ve found where your ideal client hangs out with their peers. Normally what you’d do is start tailoring your marketing to them, but I want to give you a shortcut. This tip is especially important if you’re new to freelancing, are in a slow period, or just need to get more clients now …
I hope you have listened to the audio interview with Michael Port by now from The Freelancer’s Show, it’s really useful. If so, you’re going to know what the Red Velvet Rope policy means. The Red Velvet Rope Policy is a policy you use to determine if someone is your ideal client or not. It …
Last time I had you compare the skills you have to a client’s problem. The reason you want to do this is because clients don’t need someone with a skill in isolation. They need someone with a skill to solve a problem they have. I also mentioned that I’ll give you a detailed example of …
Now that you’ve figured out who your ideal client is, it’s time to figure out how you can serve them. Don’t be tempted to skip this. Just because you do software development (or graphic design) doesn’t mean that is the only what you can help them with. Clients don’t want someone with a skill. They …
Today I’m answering another question from a reader. But first, there are still spots open for my Run Your Consulting Business training course which starts November 6th. But you’ll have to act fast, I’m closing signups this Wednesday on November 5th. Now for the question: Q: How can I discover who’s going to be a …