In college I played a lot of video games. Many with roommates, some with people across the world. My absolute favorite, and one that still brings back good memories, is the original Halo. If you haven’t been exposed to Halo or know what it’s about, basically you’re a human super-soldier who is protecting humanity from …
By now you’ve completed, started on, or have a plan in place for your first authority piece. To wrap it up, I want to talk about how to market it. There isn’t much to marketing an authority piece. It’s just like marketing your services, but it’s much easier – and harder, too. It’s easier because …
Last we talked about authority pieces and how they can really show your clients what you can do. Today we’re going to create one – or at least create a plan for it. First though, you need to know this will be an iterative process. Over time, you’ll be creating new authority pieces and refining …
Wrapping up the trust markers is the final component. This is a big one. It’s likely to be a scary one too. But no matter what, please don’t overlook it or skip it. This can be what takes your freelance business from a struggling one to a growing enterprise. This is what I call your …
When putting your work into your portfolio, there are more considerations you need to think of. Over the years as I freelanced, I’d put every project I could into my portfolio. I think this stemmed from seeing portfolios of designers filled with dozens of logos, site designs, and mockups. I probably felt a little jealous …