When you’re marketing you need to know who you’re marketing to. In a perfect world it would be to a group composed of your ideal clients only. In reality, you’ll be marketing to groups with varying amounts of your ideal clients. Some will have a lot, some will have only little, and some will have …
Humans are social creatures. For thousands of years we’ve formed groups. Sometimes to survive. Sometimes to work better together. Sometimes to have more fun. Your marketing should take that into account. That’s why we spent so long describing your ideal client. With a crystal-clear picture of who they are, what they do, and what they …
Last time I had you compare the skills you have to a client’s problem. The reason you want to do this is because clients don’t need someone with a skill in isolation. They need someone with a skill to solve a problem they have. I also mentioned that I’ll give you a detailed example of …
Now that you’ve figured out who your ideal client is, it’s time to figure out how you can serve them. Don’t be tempted to skip this. Just because you do software development (or graphic design) doesn’t mean that is the only what you can help them with. Clients don’t want someone with a skill. They …
When I started Little Stream Software, there were two books I borrowed that really made my freelancing business take off (and I said borrowed because I was in a budget freeze until I started making some income.) One of those books was very tactical, while the other was strategic. I’m going to talk about the …