A bit of truth for you: Working with great clients is 100x better than bad clients. But how do you actually find these great clients? By focusing on your ideal clients. An ideal client is a person who is a perfect fit for you and your services. It’s a standard you can measure potential clients …
Working with your ideal freelance clients are… well, ideal. They’ll be the clients that you enjoy working with. Their projects will be fun. They’ll pay on time or early. And you’ll wake up every morning wanting to go to work. But unless you describe your ideal client, you’ll have trouble finding them. One or two …
Your ultimate goal when freelancing is to work with ideal clients on projects that expand their businesses. The “projects that expand their businesses” part is pretty easy to understand. When you help their business grow, they receive a ton of value from you, and they’ll want to keep you around and working with them. The …
It feels like freelance businesses fail as often as “regular” businesses. Though, and this might just be my feeling, when they fail it feels more personal. Maybe it’s because I’ve gotten to know the founder, or because a freelance business is an extension of the founder, or maybe it’s just something else. Over the years …