One of my newsletter subscribers asked me: Q: How do I find my first clients? Every freelancer and consultant asks this when starting out. Either they have no clients or they have just a few to get them started. Either way, everyone knows that they need to get more clients before the current ones finish …
Tag: marketing
Ideal Clients
A bit of truth for you: Working with great clients is 100x better than bad clients. But how do you actually find these great clients? By focusing on your ideal clients. An ideal client is a person who is a perfect fit for you and your services. It’s a standard you can measure potential clients …
Lessons on how to write more
Writing is my primary focus for a lot of my business. How I communicate with client. How I market. How I create products. But I couldn’t do any of that if I was afraid of writing or bad at writing. If you’re starting to get into writing, here are a few lessons I learned. Write …
Reviewing your ideal client definition
As your business grows it’s important to review the core processes that compose it. This includes your ideal client definition. Growth and change Working in one area for months will let you spot trends and events. Your business is no different. Throughout your career you will grow personally and professionally. So will your business. You …
Skills needed to become a freelancer
Running a freelancing business will take a variety of skills. You don’t have to become an expert at them all, but you need to be able to understand the basics enough to keep your business running. Your Core Skill Your “core skill” is the set of skills that are behind the services you provide. A …