Working with your ideal freelance clients are… well, ideal. They’ll be the clients that you enjoy working with. Their projects will be fun. They’ll pay on time or early. And you’ll wake up every morning wanting to go to work. But unless you describe your ideal client, you’ll have trouble finding them. One or two …
Tag: marketing
Guides for Businesses to Automate Marketing and Rescue Projects
I’m happy to announce that I’ve just released two free guides for software businesses over at Little Stream Software. How to Use Software to Improve Your Marketing Businesses live and die by their customers. They are either trying to get more customers or build better relationships with the ones they already have. Marketing can find …
What is an ideal client?
Your ultimate goal when freelancing is to work with ideal clients on projects that expand their businesses. The “projects that expand their businesses” part is pretty easy to understand. When you help their business grow, they receive a ton of value from you, and they’ll want to keep you around and working with them. The …
Why freelance businesses fail
It feels like freelance businesses fail as often as “regular” businesses. Though, and this might just be my feeling, when they fail it feels more personal. Maybe it’s because I’ve gotten to know the founder, or because a freelance business is an extension of the founder, or maybe it’s just something else. Over the years …
Advice for new freelancers
A friend emailed me the other day: What one piece of advice would you give new freelancers? The single most important piece of advice I’d give new freelancers is to build a system or process for their marketing. While it might not feel that important at the beginning, having a system in place to do …