By now you’ve found where your ideal client hangs out with their peers. Normally what you’d do is start tailoring your marketing to them, but I want to give you a shortcut. This tip is especially important if you’re new to freelancing, are in a slow period, or just need to get more clients now …
Humans are social creatures. For thousands of years we’ve formed groups. Sometimes to survive. Sometimes to work better together. Sometimes to have more fun. Your marketing should take that into account. That’s why we spent so long describing your ideal client. With a crystal-clear picture of who they are, what they do, and what they …
Following up with leads is recommended when you’re freelancing. Many times just the advice to follow up is given, without any of the reasoning behind it. Well, there are two reasons why you should follow up with potential clients. 1. Win more clients The first and most oblivious reason is that you’ll win more clients …
Most developers I know don’t enjoy marketing and selling. Some tolerate it but the vast majority of them hate selling and talking about themselves. I’m not going to try to defend marketing and selling here, maybe I’ll write about that later. Rather, I’d like to talk about a way to avoid selling or at least …