By now you’ve completed, started on, or have a plan in place for your first authority piece. To wrap it up, I want to talk about how to market it. There isn’t much to marketing an authority piece. It’s just like marketing your services, but it’s much easier – and harder, too. It’s easier because …
Tag: trust marker
Creating your first authority piece
Last we talked about authority pieces and how they can really show your clients what you can do. Today we’re going to create one – or at least create a plan for it. First though, you need to know this will be an iterative process. Over time, you’ll be creating new authority pieces and refining …
Trust Marker #4: Authority Piece
Wrapping up the trust markers is the final component. This is a big one. It’s likely to be a scary one too. But no matter what, please don’t overlook it or skip it. This can be what takes your freelance business from a struggling one to a growing enterprise. This is what I call your …
Trust Marker #3: Portfolio
A portfolio will become a large portion of your site’s trust building. Your portfolio is where you prove you know what you’re talking about. That said, I’ve seen some mistakes when freelancers create a portfolio, and I’ve made quite a few myself in the past. But let’s back up for a second and look at …